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Jul 28, 2026
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Jun 20, 2026
Search is shifting to AI answers. Here is what that changes about the way you build and structure a site.

People increasingly ask an assistant rather than scroll a results page. That changes what a site needs to do: it has to be readable by a machine that is summarising you to someone who may never visit.
Clear headings, real text rather than text baked into images, structured data, and pages that answer one question properly all matter more than they did. The good news is that most of it is ordinary good practice.
Read the full piece on wedoflow.com.
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